Fri, 18 Feb | Zoom call

Monthly Book Club : Sales Leadership

Join us for our monthly book review. This month its on Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn
Monthly Book Club : Sales Leadership

Time & Location

18 Feb 2022, 15:00 – 15:45 GMT
Zoom call

About the Event

Buy the book :  Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn by Paul Reilly

A timely and indispensable guide to thriving in a challenging sales environment—while hanging on to profits As  a salesperson and sales manager, you know that it’s harder to sell in  tough times—whether it’s a global pandemic, recession, or industry-wide  challenge. But somehow there are always successful “tough-timers” that  not only survive, but thrive through tough times. What do they have—and  what do they know—that keeps them on top? In Selling Through Tough Times,  Paul Reilly lays it out in clear and straightforward terms: Customers  buy differently in tough times, so salespeople need to sell differently  in tough times. In this timely and indispensable guide, you’ll discover  how to develop the right mindset and adapt your skills to prevail in a  challenging climate. Reilly’s plan includes immediate action items  (including six Daily Mental Flex activities) to longer-range strategies.  The principles of selling are constant, but tactics change in tough  times. Reilly’s tactical plan includes redefining value in customer  terms, repositioning products and services for tough times, and  different persuasion tactics. You’ll learn how to select and pursue the  right opportunities, discover needs, persuade effectively, win more  deals, and—crucially—protect profit, by embracing the “tough-timers”  mental attitude and executing the critical selling activities.

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