Fri, 20 Aug | Zoom call

Monthly Book Club : Marketing ROI

Join us for our monthly book review. This month its on ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing.
Monthly Book Club : Marketing ROI

Time & Location

20 Aug, 15:00 – 15:45 BST
Zoom call

About the Event

Buy the book :  ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing by Jack J.

Marketing is all about understanding and serving your customers'  needs--but how do you know that your events, campaigns, and  communication initiatives are working at top effectiveness? And how can  you determine whether your marketing investments are reaping real  rewards? ROI (Return on Investment) is a performance measure used to  evaluate the efficiency of all types of investments, and in this  powerful guide, the team at the ROI Institute offer you a proven method  for understanding your own marketing benchmarks as never before.

Drawing  on real data collected from real cases of real companies in a variety  of industries, ROI in Marketing uses a data-driven process to help you  measure:

  • Input, including types of projects, audience reach, number of customers, costs, and more
  • Reactions of target groups to products, services, and messages
  • Actions, including how to process and monetize what the target group thinks, believes, and knows
  • Business impact of actions taken by the target group and their influence on sales, new accounts, and profits
  • ROI, monetary benefits of marketing programs compared to costs
  • Intangibles, such as image, reputation, corporate social responsibility, and more

Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.

Share This Event