Fri, 17 Dec | Zoom call

Monthly Book Club : Marketing Plans

Join us for our monthly book review. This month its on Marketing Planning & Strategy.
Monthly Book Club : Marketing Plans

Time & Location

17 Dec, 15:00 – 15:45 GMT
Zoom call

About the Event

Buy the book :  Marketing Planning & Strategy: A Practical Introduction by John Dawes

This new book guides you concisely through the marketing  planning process from start to finish, drawing on examples from large  brands like Ikea and Krispy Kreme to digital start-ups like Starling  Bank. Features a running case study about a small services business that  breaks the marketing plan down into easy to digestible chunks. A  dedicated chapter on marketing strategy concepts to help you understand  how they link to market, firm or decision-related factors. Self-test  questions and scenarios with tasks throughout make for an active learning experience.

Practical  in its step-by-step approach and inclusion of activities and scenarios  and written simply whilst still underpinned by marketing strategy  scholarship, this book will help you to develop your marketing  decision-making throughout by learning key skills such as how to do a  SWOT analysis and how to budget and forecast correctly.

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