Fri, 28 May | Zoom call

Monthly Book Club : Digital Marketing

Join us for our monthly book review. This month its on B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Registration is Closed
Monthly Book Club : Digital Marketing

Time & Location

28 May, 15:00 – 15:45 BST
Zoom call

About the Event

Buy the book :  B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth by Simon Hall

B2B Digital Marketing Strategy is a decisive guide to the  most recent developments in the field. It gives readers an overview of  the latest frameworks and models, and shows how these can be used to  overcome the everyday challenges associated with account targeting, data  utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex  elements of B2B marketing. It expertly explains how to incorporate the  latest digital methodologies into critical processes such as lead  generation, customer retention and customer experience personalization.  Packed with global case studies and examples, this book is an invaluable  resource for any professional operating in the B2B space.

Registration is Closed

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