Fri, 26 Aug | Zoom call

Monthly Book Club : Content Marketing

Join us for our monthly book review. This month its on Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful
Monthly Book Club : Content Marketing

Time & Location

26 Aug 2022, 15:00 – 15:45 BST
Zoom call

About the Event

Buy the book :   Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful by Joe PulizziContent Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful by Joe Pulizzi

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid business by establishing a  loyal audience before you sell any products or services. In these  pages, Joe Pulizzi provides a lower-risk, better way to build a  successful business by re-engineering the process that so often leads to  failure: You’ll learn how to develop valuable content, build an  audience around that content―and then create a product for that  audience. Content Inc. walks you through the entire process, showing how to

  • Identify the intersection of your expertise and your future customer’s needs
  • Determine how to "tilt" your sweet spot to find a place where little or no competition exists
  • Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Grow your business by expanding into multiple delivery channels
  • Monetize your product or service for ultimate business success
  • Understand how to sell your content asset for millions or build the business into a large enterprise

This  fully updated edition includes new and enhanced coverage of platforms  like TikTok, SnapChat, and Instagram, a new section about the exit  strategy for the model, more practical how-tos, and current examples of  companies that have successfully implemented these strategies.   Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.

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