Fri, 21 Oct | Zoom call

Monthly Book Club : Campaign Planning

Join us for our monthly book review. This month its on Planning and Managing Public Relations Campaigns: A Strategic Approach.
Monthly Book Club : Campaign Planning

Time & Location

21 Oct 2022, 15:00 – 15:45 BST
Zoom call

About the Event

Buy the book :  Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory

Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the  best 'how-to' guides for students and practitioners. Digestible and easy  to read, this fifth edition presents a 12-point plan for ensuring  success of campaigns of all sizes, covering vital areas including the  role of public relations in organizations, the importance of context,  research and analysis, setting objectives, strategy and tactics,  timescales and resources, evaluation and review. With discussion  of new developments in the industry, from the gig economy and online  influencers, to disruptive models, this fully updated new edition  addresses the need for agile planning and draws on fresh case studies to  provide up-to-date examples of best practice. Supported by a suite of  online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online  resources include extended case studies, lecture slides, discussion  questions and assessment tasks.

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