Fri, 11 Nov | Zoom call

Monthly Book Club : Brand

Join us for our monthly book review. This month its on Brand Storytelling: Put Customers at the Heart of Your Brand Story
Monthly Book Club : Brand

Time & Location

11 Nov 2022, 15:00 – 15:45 GMT
Zoom call

About the Event

Buy the book :  Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez

Brand Storytelling gets back to the heart of brand  loyalty, consumer behaviour and engagement as a business strategy: using  storytelling to trigger the emotions that humans are driven by. It  provides a step by step guide to assess, dismantle, and rebuild a brand  story, shifting the brand from a 'hero' to 'sidekick' mentality, and  positioning the customer as a key influencer to motivate the audience.  Simplifying  where to begin, how to benchmark success and ensure a consistent brand  voice throughout every department, this book clearly shows how readers  can align an emotive connection with the customer's personal values,  experiences and aspirations, and how that will enable brand leaders,  employees and influencers to celebrate and strengthen brand engagement  for the long-term, rather than simply trying to win it.  Clarifying  why machine-learning, AI and automation only tell one side of the  story, this book will inspire you with cutting edge interviews and case  studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe  and Google, to tap into authentic brand loyalty and human connection.

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